Evaluation Questions: 5. How did you attract/address your audience?

My target audience would typically be late teens/young adults, whom of which would be interested in the folk genre. This audience would be attracted to my magazine, but also other audience groups may be interested by the magazine for the following reasons.

Firstly, (probably) the most eye-catching attraction on my product's front cover is the extensively large logo that I have used at the top of the cover 'Woodhouse.'. This is due to being the largest text on the page and covers the entire width of the page. The text is bold and the font colour is white; I feel this stands out very well to audiences' who may capture a glimpse of the magazine on a shop shelf.

Furthermore, the banner at the bottom of the page would grab the reader's attention from the opposing colours used to make the text stand out - the red 'plus!', for example. The red sticker circle with the white text also may attract the reader to find out about the exclusive story of Vance Joy, as seen in the white text box surrounding the sticker.

All of these layers, colours and boxes create attraction for the audience that could well be passing by the magazine and grab their attention. I would typically attract my audience from the articles that I have chosen to use in the folk magazine. The main feature article would of course attract my target audience to read my media text by the main body image that covers the entire front page. I have tried to change the colours and fonts to prevent similarity within the appearance of the front cover.

On my contents page, I have tried to extend the theme throughout the magazine and not too much differentiation. Regarding how I addressed my audience in the contents page, I tried to use my original photography as the dominating theme within the contents page to inspire my audience to read on in the magazine. Visually, the audience are more attracted to images than text, thus influencing me to predominantly use these images to cover my contents. Saying this, I had to of course use text, so I addressed my audience to use the contents page easily from a simple layout; placing the text with the referencing page numbers on the right hand page, and predominantly the images on the left. 

My double page also followed the theme of line weighting and text fonts/colours. I have tried to attract my audience to quotes from the feature artist by filling the text box in black and the text in white. What I have also chosen to do to address my audience is move the artist's title 'Noah Brown' around the image, placing it on the landscape as if it is actually within mise-en-scéne.